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9 Flyer Design Tips

May 6, 2015
9 Flyer Design Tips
  1. Write a catchy headline. Make it memorable and different using a few powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Finally, How to, Free Bonuses, Now You Can, Discover.
  2. Use colourful eye catching photos. You’ve heard it said, a picture speaks a thousand words. One large photo will be more eye catching than many smaller photos. A stunning photo grabs attention, creates a mood, and supports your story. This image is your “focal point” and will draw your readers in. You can purchase inexpensive but quality stock photos on the Internet.
  3. Talk about the features and benefits of your product or service. Your prospects will ask the question, “What’s in it for me?” Write from their perspective using the words “you” and “your.” Avoid using the following words: we, us, I and our. Be sure to keep your text short and to the point. Some of the most powerful words to use are: free, save, love, new, results, and guarantee. Break up long paragraphs with bullet points and place them in a separate box.
  4. Use compelling testimonials and case studies. Nothing strikes a chord like an endorsement from a happy customer, especially if it demonstrates the results they’ve had with your product or service. Be sure to include the first and last name, company name and location of the person providing the endorsement.
  5. Organize your page with boxes, borders and areas of contrasting colours. You don’t need to fill your flyer with wall-to-wall text and graphics. Incorporate some white space to make certain elements stand out and to make the flyer easy to read.
  6. Make your points easily identifiable. Highlight titles and subtitles in bold, but avoid using ALL CAPS because they are more difficult to read.
  7. Don’t forget to proofread. Have someone else proofread your work. Check your contact information. Dial the phone numbers on the flyer to make sure they are correct, and type in the URL of your website to make sure it is correct, too.
  8. Offer a discount or special limited-time price. 
    Design a coupon on the bottom quarter of the flyer. Be sure to clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, be sure to include the payment specifications with areas for filling out credit card information, mailing address, etc.
  9. Offer a discount or special limited-time price. 
    Design a coupon on the bottom quarter of the flyer. Be sure to clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, be sure to include the payment specifications with areas for filling out credit card information, mailing address, etc.

These simple, but effective, tips can be the difference between a successful flyer advertising campaign, and a waste of money. As an optional service for our customers we can provide professional advice and design skills to your flyers, as well as offer printing services. Simply Contact Us now to chat more about your ideas.

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