In the now modern age of ecommerce, everyone’s talking about driving traffic to their websites. Having a good website is a great way to promote your business, but if you don’t tell people how to find you, how is anyone going to know you are there?
Search engine optimization is great, however you are limited to reaching only the people that happen to be searching for your product or service, and then lists above or below all your competitors.
Imagine telling 10,000 people within a 3km radius of your business about your website, well now you can. Letterbox drops are by far the most geographically targeted approach to driving traffic to your website and does not give your prospective customers a list of all your competitors.
Every good flyer has a call to action and in this case yours will be to go to your website. If you can identify the needs of your potential customers and create curiosity, a simple flyer with some pictures, text and your call to action will work best.