Why You Should Consider Targeted Distribution in the City of Knox

Nov 14, 2016
Why You Should Consider Targeted Distribution in the City of Knox

If you own or operate a business in the City of Knox, chances are you’re facing some pretty stiff competition. Whether it’s a gardening business or an Italian restaurant, you need to be noticed so you can get your message across to potential customers. But how can you best get your message to the right audience when using printed flyers and leaflets? The answer is targeted distribution.

What is Targeted Distribution?

It’s all well and good to have a bunch of well designed flyers when it comes to distribution in the City of Knox, but if they’re going to end up in the wrong hands, you may as well be throwing your advertising money away. After all, distributing flyers to suburbs too far away from your business is not going to be of much help, especially if you’re in the food industry and there are other restaurants located much closer by.

Targeted distribution works by utilising computerised mapping techniques that take into account your business type and location, as well as other information such as main road boundaries, suburbs, post codes and municipalities. This data enables leaflets and flyers to be distributed to specific areas that are more likely to contain potential customers and be of benefit to your business.

The Importance of a Well Designed Flyer or Leaflet

First and foremost, you want to make sure your leaflets and flyers are going to the right place using targeted distribution. However, you’ll also need to make sure that your flyers and leaflets are eye-catching and contain all the pertinent information about your business. Double sided flyers are a great idea, as they allow you to list all your main points on one side and include all other information on the other. The use of bold and bright colours on an attractive gloss stock can also be beneficial if you want to stand out from the crowd.

Discover the Benefits of Targeted Distribution Today

Independent Letterbox Distribution Company offers great rates on printing as well as providing targeted distribution in the City of Knox. We allow you to save time, cut expenses, and enjoy the peace of mind that comes with knowing your message is going to be delivered to the right audience. Contact us today to get started!

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