Ask people what is the first thing that comes to their minds when they think of advertising and most will say television or radio. For small businesses however, letterbox distribution is still by far the most cost effective form of advertising.
Local businesses of all types still use the letterbox drop approach to building their customer base. We all know that we throw out what most of us call junk mail, but you’d be surprised as to how many of us have a quick browse through to see if anything is of interest, and of course there are those that love their junk mail too. Let’s face it, if people don’t want advertising in their letterbox, they will have a no junk mail sign.
‘So what are the differences between Independent Letterbox and other letterbox distribution companies in South Australia?’ I hear you ask. Well it’s simple really. Not only are we family owned and independent of the largest letterbox drop network in South Australia, we love what we do.
Independent Letterbox distributes up to 1 million flyers each week and has a network of over 1,200 walkers and over a dozen supervisors to co-ordinate distributions throughout the city and suburbs. Distributions are carried out weekly between Tuesdays and Thursdays through all areas of Brisbane.
We are very hands on at Independent Letterbox. From the start, we ensure that the correct quantity has been received and bundled in the correct amounts. This is very important as our walkers need to receive the correct quantities in order to deliver to all letterboxes in their designated zones. Each walker is allocated average 450 homes, which takes them approximately 2-3 hours to complete. They are given two days to complete their rounds, and on the third day the supervisor performs spot checks on the walkers ensuring that they are distributing accurately and on time.
Although we spot check on the letterbox distribution, we always aim to achieve 100% coverage. Should you have a query, please send us the full address details promptly in order for us to carry out a door knock in the area. We will then come back to you with a full report on what we find and will be able to ascertain whether it’s just that house missed, that street or walker section.
The great thing about the letterbox drop is that you can target the properties closest to your business, whether it’s 5000, 10000 or 20000 homes. Just let us know your address and we will send you through a proposed distribution area map at no charge.
So whatever your letterbox distribution requirements are in South Australia, the team at Independent Letterbox are friendly and ready to help.