Targeted Distributions

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Target Your Distribution

Do you know what the most important factor is in a distribution leaflet?

Targeting your market correctly!

There is no point paying advertising fees when you are reaching the wrong customers.

Our computerised mapping techniques enables us to target each client’s individual market, using a wide range of criteria including:

  • Main road boundaries
  • Post codes
  • Suburbs
  • Municipalities
  • Shopping & spending behaviour per household
  • Stage of life

We do this using the Mosaic tool, which is a consumer classification solution for consistent cross channel marketing. Every household in Australia is individually coded to a Mosaic code.

The tool is updated using the half yearly market updates and industry analysis found in Roy Morgan’s Single Source Survey. This allows us to break down variables such as income, generation, shopping behaviour and purchasing in different categories.

Even our demographic information is in depth. We can show you:

  • Age
  • Household income
  • Household composition
  • Number of bedrooms
  • Length of residence
  • Communication channels
  • Technology adoption

Contact us today to discuss your marketing and how we can help you send the right message to the right people at the right time by targeting your market!