Even in the age of online marketing, flyers continue to be one of the cheapest and most effective ways for businesses to connect with their local market. From restaurants to beauty salons, there are many businesses still utilising flyer printing for a wide range of purposes, including sharing promotions, special offers, and general information on products and services.
Of course, the danger with flyers is that they can tend to go straight into the bin when received, so your main goal should be to stop this from happening.
Define your goal – Every aspect of your flyer printing and design will depend on what you’re trying to achieve, whether that’s promoting a special offer or simply reminding your local audience that you exist.
Do your research – This will include defining your target market so you know exactly who you are targeting and what they will respond to. You should also check out your competitors’ marketing materials to see what works for them.
Don’t compromise on quality – It’s vital you invest in quality flyer printing and design, as low-quality text, graphics and illustrations will reflect poorly on your brand and your product. Turn to the professionals rather than attempting the design yourself.
Grab attention – Catch the eye with a great headline that clearly and powerfully highlights the benefits of your product or service. Even if that flyer goes in the bin soon after, you want your name and your offer to stay in the customer’s mind.
Keep it clear and simple – Don’t clutter your flyer with too much information or lots of busy graphics. Keep the design simple and streamlined, and include only relevant information.
Once you’ve invested in quality design, it’s time to get them out there. Independent Letterbox is a leading name in affordable flyer printing and distribution, with a national network of walkers ensuring efficient, on-time delivery. We can help you ensure your marketing materials end up in the right hands.
For more information or to request a quote, contact us on (03) 8761 6301. We’ll be happy to discuss your available flyer printing options, including size, design and distribution.