How much does a letterbox drop cost?

Letterbox distribution in Australia is priced per 1,000 households, not per campaign. That matters, because the honest answer to “what does it cost” is a rate, and your total depends on how many homes you want to reach.

Your rate moves with four things. This page explains each of them, so you can judge a quote properly whether it comes from us or from someone else.

Send us your quantity and areas and we will come back with a firm number within 6 hours.

The four things that change your rate

1. How many households you are reaching

Volume is the biggest lever. Every run carries fixed costs, including planning the walk, sorting, briefing and supervising walkers, and quality checks. Those costs are spread across the drop. A small run carries similar overhead to a large one, so the smaller job pays more per thousand.

We quote in four bands, which is why our quote form asks you to pick one:

• Under 10,000 households
• 10,000 to 50,000
• 50,000 to 100,000
• 100,000 and above

2. Where you are distributing

Dense inner-city suburbs cost less per thousand than spread-out regional areas, because a walker covers more letterboxes per hour. Apartment blocks, gated estates and rural routes all change the maths.

We distribute across every state and territory. Regional and remote runs carry a loading to cover travel and lower letterbox density.

3. Whether you need printing as well

Most clients bundle printing with distribution because it removes a handover and usually costs less than sourcing print separately. Price depends on size, paper stock and whether you print single or double sided.

If you already have flyers printed, we will distribute them at no extra handling charge. Just get them to our Campbellfield warehouse before your booked date.

4. How precisely you want to target

A blanket drop across a postcode is the cheapest way to buy reach. Narrowing to specific suburbs, streets or delivery walks costs more per thousand but wastes less. If your customers cluster in a handful of areas, the tighter drop is usually cheaper per lead even though it is dearer per thousand.

Tell us the areas you care about and we will map the walks before you commit, so you can see exactly which streets are covered.

How our deliveries work

We run shared distributions. Your flyer goes into the letterbox alongside material from a small number of other businesses on the same walk.

That is what keeps the rate down, and it is how the large majority of letterbox advertising in Australia is delivered.

What is included

Worth checking against any quote you compare us with, because these are not universal:

• We are signatories to the DSB Code of Practice, which governs how advertising material is delivered and how “no junk mail” requests are honoured. Not every distributor is.
• Walk planning and area mapping, so you know which streets are covered before you commit.
• Supervision and quality checks on every run.
• Distribution of your own printed stock at no extra handling charge.

How a letterbox drop compares to other local advertising

The fair comparison is cost per household actually reached, not cost per impression served. A letterbox drop puts a physical item in the hand of someone who lives in your delivery radius. A digital impression may be a fraction of a second of screen time from someone three states away.

Letterbox distribution also reaches households that are hard to buy digitally: older demographics, people running ad blockers, and anyone who simply is not searching for you yet.

Get an exact number within 6 hours

Tell us your quantity, the areas you want covered and whether you need printing. We will come back with a firm quote within 6 hours.

Request a quote or call (03) 8761 6301

Frequently asked questions

How is letterbox distribution priced?

Per 1,000 households delivered. Your total is that rate multiplied by the number of homes you reach, adjusted for area, targeting and whether you need printing.

Do I pay less if I distribute more?

Yes. The fixed costs of planning and supervising a run are spread across more households, so the per-thousand rate falls as volume rises.

How quickly will I get a quote?

Within 6 hours of sending us your quantity and areas.

Can I supply my own printed flyers?

Yes, and there is no handling charge. Deliver them to our Campbellfield warehouse before your booked distribution date.

Is printing included?

It can be. Most clients bundle print with distribution because it is simpler and usually cheaper than arranging it separately.

Will my flyer be delivered on its own?

No. We run shared distributions, where your flyer is delivered alongside material from a small number of other businesses. That is what keeps the rate down.

Do you deliver to homes with a No Junk Mail sticker?

No. We are signatories to the DSB Code of Practice and those households are excluded from every run.

What areas do you cover?

Every state and territory in Australia, from head office in Campbellfield, Victoria. Ask about a specific postcode and we will confirm coverage and timing.