Digital marketing might seem like the obvious choice in this day and age, but a significant percentage of people still prefer to receive printed materials such as brochures and catalogues.
Print marketing also remains useful for small businesses with limited advertising budgets.
This blog post from Independent Letterbox Distribution Company explores some of the reasons why print is still a contender in the battle between digital and print marketing.
Nothing compares to the sense of physicality that a catalogue or brochure offers.
Research studies have shown that holding something in your hands creates a stronger and longer-lasting impression than anything viewed on a screen.
For this reason alone, print marketing will never die out completely and will remain a viable alternative.
It’s true that almost everyone has an email account, but these can become overfilled and cluttered very quickly.
People tend to ignore and dismiss digital advertisements, finding them intrusive and obnoxious. On the other hand, print marketing gets seen and noticed more often because people still check their letterboxes on a daily basis.
They’re also more likely to respond positively to print advertising.
People consider digital marketing less legitimate than print marketing. On the other hand, physical catalogues and brochures convey a sense of professionalism and confidence.
These materials are more persuasive and impactful, actively engage the senses of the reader, and can be stored away for future reference. Prospective customers and clients will be more compelled to act.
Contact the Independent Letterbox Distribution Company team today for more information about why print is still a contender in the battle between digital and print marketing.
Simply call us on (03) 8761 6301 or enquire online for a prompt and informative response.